[Imc-dc-editorial] Concern over small size of important promotion/Direct response

[old school]

I'm the one who made it smaller.

I believe in helping our web site viewers Focus on
what we think is important, and not get overwhelmed by
our tendency to fill every corner with "eye candy", or
what others have called a not well integrated design
or too much distraction, etc etc.

Next week, that graphic will get bigger again.  BUT we
are in war, and I think we should direct attention to
our breaking news, the thing we are busting our ass to
keep going.

The graphic is still there. It is just not as
important as war.  This is also my reply to the 
thoughtful letter we received from Bork re the stories
we cover.  This is not an arguement for one topic to
the exclusion of everything else. But what we think is
important is totally obvious.









--- "D. N. Russo" <dnrusso@earthlink.net> wrote:
> hey folks
> in an effort to PROMOTE the really BIG event at Cada
> Vez next Thursday with 
> the author talk and book signing, I'd like to ask
> that the graphic on the 
> sidebar be increased back to the original intended
> size. It's a promotion, 
> and it needs to be BIG to amplify its importance. I
> can't even read it on 
> my screen because of the way it's been resized it
> with HTML. It makes the 
> graphic pixellated. It may look fine on some
> computers, but the proper way 
> to handle the issue is to change the graphic itself,
> and not use HTML width 
> code.
> 
> I'm really ready to lobby very hard for this,
> because the producers of this 
> event want to see the website used well to promote
> it, and currently it 
> appears to be relegated to some standardized size to
> fit some criteria that 
> are unclear. I mean, isn't this supposed to be a
> HUGE looking event on our 
> website??
> 
> If you could tell me the HEIGHT restrictions in
> pixels that the editorial 
> group has decided to put on these promotional
> graphics, I'll change the 
> graphic to fit that and expand the width to use of
> the wasted space 
> currently resulting from the resize.
> 
> i'm not complaining, i don't want to sound that way.
> i'm trying to PROMOTE. 
> i'm trying to make readers know how important this
> event is, to raise as 
> much money for the IMC as possible and i feel the
> current treatment is 
> acting as a handicap. what does the promotions
> department need to do to 
> convince the editorial department that they should
> devote a lot of space to 
> promote DC-IMC fundraisers?
> 
> thanks for helping resolve it. i respect the
> standards or whatever you're 
> all operating on, so i raise this issue like this.
> 
> i end with a proposal that the event also be
> promoted on some other part of 
> the real estate of the website. HYPE, folks, HYPE.
> peace
> 
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>
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