[IMC-Editorial] The Media Center Matrix -- An Update on What's Going on at The Media Center

[Gloria Pan]

Jonathan,

Andrew Nachison and Dale Peskin, director and co-director of The Media Center, continue to receive great feedback for their latest work, the Matrix.

No, no, I'm not talking about that movie with Keanu Reeves, but something more exciting: This is The Media Center's strategic model for understanding short-term and long-term growth strategies that reflect the changing relationships between media and empowered audiences. 

Wow, right? 

Andrew and Dale presented the Matrix earlier this month to the World Editors' Forum in Istanbul, and just last week to U.S. media executives at API's Publishers' Forum. We'll be publishing something about the Media Center Matrix later this year. But if you would like to incorporate the matrix into your company's strategic planning and executive thinking, or just can't wait to learn more about it, feel free to contact me. 

Actually, you can take a close look at the Matrix very soon at some of our upcoming programs:

1) Media-Preneurship: Innovation for Profitable New Product Development, July 18-21, 2004, Reston, Virginia

In collaboration with our parent organization, The American Press Institute, The Media Center presents this seminar focusing on new ventures and business development. The program includes a visit to Discovery Communications, a management computer simulation, as well as a presentation of the Media Center Matrix. 

For more details about Media-Preneurship, click here: <http://www.americanpressinstitute.org/04/newbiz/>


2) The Digital Story Master Class: Advanced Content for the Online Audience, July 26-30, 2004, in Reston, Virginia 

As you know, Media Center seminars are intense series of roundtable discussions where learning comes as much from participant interaction as from carefully vetted discussion leaders at the top of their game. 

So far, The Denver Post, Comcast Online, the Victoria Advocate, the Ventura County Star, the Democrat and Chronicle in Rochester, New York, and Voice of America have signed up for this seminar. Other participants include journalism educators, a not-for-profit Web site as well as a large group of South Korean media practitioners. There aren't many seats left, so if you're interested ...

The program looks at a range of advanced storytelling packages, from smaller shops on the cutting edge of "cool" to global institutions on the innovative vanguard. Sessions cover, among other things: 

	*** CONTENT DESIGN, with Musarium Publisher and Executive Editor Alan Dorow

	*** LATEST DEVELOPMENTS IN DIGITAL STORIES, with Popular Front Creative Director Laurence Brickner and  
           Yale University's John Casserta

	*** PBS'S ONLINE STRATEGY AND TV-TO-WEB CONTENT DEVELOPMENT, with News and Documentaries Editor Amanda 
            Hirsch and Interactive Director Theresa Riley

	*** MANAGING CREATIVE TEAMS, with MSNBC.com's Deputy Editor for Creative Media, Angela Clark

	*** HIGHLY INTERACTIVE INTERFACES, with Copenhagen game developer Gonzalo Frasca, founder of Newsgaming.com

	*** WIRELESS CONTENT, with Albert Lopez, director of UberMedia, Motorola Strategic Web Communications

	*** A site visit to the SMITHSONIAN INSTITUTION LIBRARIES to examine online exhibitions and large digital 
           archives 

To register, click here: <http://mediacenter.org/04/digitalstory>


3) Monetize the Web: The Zip-Boom-Bop Holy Cow Oh My God Ka-Ching Master Class

In partnership with Google -- yes, THAT Google -- we'll be in San Francisco in September and in New York in November for two versions of our seminar that looks at how to drive revenue from digital operations. Discussions and participating companies include CBS.Marketwatch, Infoworld and Google in San Francisco; The New York Times and TheKnot.com in New York.

For details, click here: <http://mediacenter.org/04/MonetizeSF> 

Or here: <http://www.mediacenter.org/04/MonetizeNY/>


4) Convergence: The Tour

And don't forget, The Media Center's famous convergence tour takes place in the fall. This is an annual deep dive into the why and how of print-broadcast-online convergence, with on-site, under-the-microscope looks at a 24-hour, local, cable-news operation and at Media General's Tampa News Center (aka "The Temple of Convergence"!). 

For details, click here: <http://www.mediacenter.org/04/Convergence/>



Questions? Comments? Let me know.



Gloria Pan
Communications Director

The Media Center at API
11690 Sunrise Valley Drive
Reston, VA, 20191-1498
(703) 715-3301
gpan at mediacenter.org




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