[IMC-Editorial] Storyeum Grand Opening Week July 1- 7 in Vancouver's Historic Gastown - News for

[Immedia PR]

Details about Storyeum's grand opening week follows for your review.
Please let us know if you have any questions.
Thanks,
<A href="mailto:service at immediapr.com"> Heather and Laura</A>

Vancouver, British Columbia: The next generation in historical 
attractions has arrived on the scene of Gastown, Vancouver's historic 
district.  Historical Xperiences Inc. - a Canadian company that designs and 
manages history themed attractions - has announced the official grand opening 
of Storyeum, a multi-sensory, multimedia experience that 
brings the rich history of British Columbia to life.

Storyeum is a unique 70-minute tour through time set in an 
underground theatre the size of six hockey rinks.  The attraction will enrich, 
educate and entertain local and international audiences of all ages with the 
vibrant history of BC in a cultural experience unlike any in the world.

"The idea is to bring awareness and appreciation to our history," said Danny 
Guillaume, president and CEO of Storyeum.  "The experience will give visitors 
a new appreciation for our rich history through a new and effective form of 
education: edutainment."

BC's exciting heritage comes alive as audiences are surrounded by extravagant 
movie-sets and immersed in passionate performances.  State-of-the-art effects 
and lighting techniques, as well as a full original score, complete the multi-
sensory experience.

The colourful stories begin as guests witness the spectacular geological 
events that shaped the northwest coast, and travel inside a rushing salmon 
stream.  From within an ancient rainforest and bighouse setting, audiences 
experience the colourful oral histories of the First Nations before the 
emotional arrival of European explorers is brought to life on a tall ship.  A 
thriving Barkerville tells the story of the gold rush era, and John A. 
Macdonald's Confederation dream becomes a reality before the audience's eyes 
as a steam train arrives at the docks in Gastown.

A six-minute, 360-degree finale was created from hours of footage - shot 
specially for Storyeum - of breathtaking natural landscape and live interviews 
with real British Columbians that pays a touching tribute to the vast, 
multicultural province.

Following the Storyeum experience, guests can visit Gastown Hall, a themed 
post-show space that showcases the lively streetscapes of `turn-of-the-
century' Gastown.  Gastown Hall not only houses the `Gastown Eatery' and the 
`Gastown Merchants,' - unique food and beverage 
and merchandising outlets - but is the perfect venue for local gatherings, 
festivals and entertainment events.

Storyeum's construction includes several unique features that are an important 
part of what makes the show unlike any other.  Two of the world's largest 
passenger lifts take audiences to and from the underground theatre and form 
part of the show.  As well, one of the most dramatic experiences at Storyeum 
will feature a historic replica steam engine that actually smokes and steams 
onto the set.

Set in the heart of Vancouver's historic district, Gastown, Storyeum will draw 
visitors from around the world and bring an abundance of cultures and 
languages to enrich what is already one of the most diverse areas of the 
city.

"For residents and international visitors, the addition of Storyeum to 
Vancouver is welcome news," says Rick Antonson president and CEO of Tourism 
Vancouver.  "With the convention centre expansion underway and with the 
successful 2010 Olympic Games bid, we anticipate an increasing number of 
visitors to the city who will not only enjoy, but who will truly learn, from 
this vibrant venture in Gastown."

Storyeum's Grand Opening Week celebrations begin July 1, Canada Day, and 
continue through the long weekend to July 7, 2004.  Shows are 70-minutes in 
length and run daily from 9am to 7pm every half hour.

Historical Xperiences Inc. is a private Canadian company based in Vancouver, 
B.C.  It specializes in designing, building and managing heritage attractions 
that offer world-class storytelling experiences using actors, sets and 
effects.

Media Contacts:
Heather Kirk or Laura Serena
  Immedia PR 
  T: 604.408.6511
TF: 888.408.6511
  E: <A href="mailto:service at immediapr.com">service at immediapr.com</A>

Graeme Drew
Vice President, Marketing & Communications
Storyeum
T: 604.687.8142
E: <A href="mailto:graeme at storyeum.com">graeme at storyeum.com</A><P>

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